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Search Engine Optimization:

What is SEO?
How Does SEO work?
Why should I use SEO for my website?
How do I optimize my website?
Ethical Optimizing: No Keyword Stuffing

How Do I Optimize My Website?


Web search engines work by storing information about many web pages, which they retrieve from the html itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) an automated Web browser which follows every link on the site. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). In order for the search engines to find and rank your website, you must have content pages on your website with the right keywords for your target audience. If your website pages are filled with relevant, keyword filled content, your website will produce organic search results with the major search engines.


Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being adverts. In contrast, non-organic search results may include pay per click advertising. The phrase was coined by writer John Kilroy in an article written in 2006


The more keyword-rich text you have on your website, the more organic search results you will have. But text isn't the only thing that search engines are looking for. Search engines like Google, Yahoo, and others also look at other factors when determining how high your website will rank on their search engine results page for any given keyword a browser may type in.


Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


In the late 1990s, which was the early days of search engines, keyword density was an important factor in how a page was ranked. However, as webmasters discovered this and the implementation of optimum keyword density became widespread, it became a minor factor in the rankings. Search engines began giving priority to other factors that are beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:

  • Press releases
  • Article distribution
  • Social networking via sites like Facebook and Twitter
  • Link campaigns, such as asking complementary businesses to provide links
  • Directory listings
  • Link exchanges
  • Blogging
  • Forum posting
  • Multiway linking
  • Internet Marketing
From Wikipedia, the free encyclopedia

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